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	<title>Good Promotional Practices</title>
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	<description>Best Collaborative Practices for Sales, Marketing and Regulatory</description>
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		<title>Good Promotional Practices</title>
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		<title>7 GPP Stories from Social Media, week of 12/16/2011</title>
		<link>http://goodpromotionalpractices.com/2011/12/16/7-gpp-stories-from-social-media-week-of-12162011/</link>
		<comments>http://goodpromotionalpractices.com/2011/12/16/7-gpp-stories-from-social-media-week-of-12162011/#comments</comments>
		<pubDate>Sat, 17 Dec 2011 02:10:12 +0000</pubDate>
		<dc:creator>goodpromotionalpractices</dc:creator>
				<category><![CDATA[Editor]]></category>
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		<category><![CDATA[clinical trial]]></category>
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		<category><![CDATA[Department of Justice]]></category>
		<category><![CDATA[DOJ]]></category>
		<category><![CDATA[Facebook]]></category>
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		<category><![CDATA[Food and Drug Administration]]></category>
		<category><![CDATA[iPad]]></category>
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		<category><![CDATA[Social Media]]></category>
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		<guid isPermaLink="false">http://goodpromotionalpractices.com/?p=3701</guid>
		<description><![CDATA[We mine social media every week for the proverbial gold nuggets for pharmaceutical and medical device sales, marketing, legal, regulatory and compliance. This week was has GPP stories about iPads in healthcare marketing, settlements with DOJ for tens of millions, and a look into the future for social media and healthcare marketing. Busy week. <a href="http://goodpromotionalpractices.com/2011/12/16/7-gpp-stories-from-social-media-week-of-12162011/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=goodpromotionalpractices.com&amp;blog=15388990&amp;post=3701&amp;subd=goodpromotionalpractices&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Gold Capsules CC by Brooks Elliott</media:title>
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			<media:title type="html">Maureen Headshot 2011 Warm cropped</media:title>
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	</item>
		<item>
		<title>7 GPP Stories from Social Media, week of 12/9/2011</title>
		<link>http://goodpromotionalpractices.com/2011/12/09/7-gpp-stories-from-social-media-week-of-1292011/</link>
		<comments>http://goodpromotionalpractices.com/2011/12/09/7-gpp-stories-from-social-media-week-of-1292011/#comments</comments>
		<pubDate>Fri, 09 Dec 2011 14:15:20 +0000</pubDate>
		<dc:creator>goodpromotionalpractices</dc:creator>
				<category><![CDATA[Editor]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[patients]]></category>
		<category><![CDATA[Pharma]]></category>
		<category><![CDATA[physician]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://goodpromotionalpractices.com/?p=3646</guid>
		<description><![CDATA[We're mining social media every week for the proverbial gold nuggets for pharmaceutical and medical device sales, marketing, legal, regulatory and compliance. This week has GPP stories about the challenge of measuring the value of digital media marketing, how one company is tracking real customer praise from paid marketing-speak, and how to get an ethical sales force in four easy steps.
 <a href="http://goodpromotionalpractices.com/2011/12/09/7-gpp-stories-from-social-media-week-of-1292011/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=goodpromotionalpractices.com&amp;blog=15388990&amp;post=3646&amp;subd=goodpromotionalpractices&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Gold Capsules CC by Brooks Elliott</media:title>
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			<media:title type="html">Maureen Headshot 2011 Warm cropped</media:title>
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		<item>
		<title>Medical Device Executives Found Guilty</title>
		<link>http://goodpromotionalpractices.com/2011/12/06/medical-device-executives-found-guilty/</link>
		<comments>http://goodpromotionalpractices.com/2011/12/06/medical-device-executives-found-guilty/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 13:00:45 +0000</pubDate>
		<dc:creator>goodpromotionalpractices</dc:creator>
				<category><![CDATA[Med Dev Sales]]></category>
		<category><![CDATA[Compliance]]></category>
		<category><![CDATA[consequences]]></category>
		<category><![CDATA[Department of Justice]]></category>
		<category><![CDATA[DOJ]]></category>
		<category><![CDATA[FDA]]></category>
		<category><![CDATA[Food and Drug Administration]]></category>
		<category><![CDATA[Medical Device]]></category>
		<category><![CDATA[off-label]]></category>
		<category><![CDATA[park doctrine]]></category>
		<category><![CDATA[patient]]></category>
		<category><![CDATA[patients]]></category>

		<guid isPermaLink="false">http://goodpromotionalpractices.com/?p=3633</guid>
		<description><![CDATA[Three of the four former Synthes executives who pled guilty to charges under the Park Doctrine were sentenced to jail time and large fines recently. The four men were charged for training and supplying doctors with bone cement to repair fractured vertebrae in spinal surgery, an indication that was off-label according to FDA. <a href="http://goodpromotionalpractices.com/2011/12/06/medical-device-executives-found-guilty/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=goodpromotionalpractices.com&amp;blog=15388990&amp;post=3633&amp;subd=goodpromotionalpractices&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Go Directly to Jail (23/366)</media:title>
		</media:content>

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			<media:title type="html">Sean McCarthy</media:title>
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	</item>
		<item>
		<title>2012 Digital Trends for Medical Marketing (Sales and iPads too)</title>
		<link>http://goodpromotionalpractices.com/2011/12/01/2012-digital-trends-for-healthcare-marketing-slideshow/</link>
		<comments>http://goodpromotionalpractices.com/2011/12/01/2012-digital-trends-for-healthcare-marketing-slideshow/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 13:00:27 +0000</pubDate>
		<dc:creator>goodpromotionalpractices</dc:creator>
				<category><![CDATA[Editor]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Med Dev Sales]]></category>
		<category><![CDATA[Pharma]]></category>
		<category><![CDATA[physician]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[Sales Rep]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://goodpromotionalpractices.com/?p=3556</guid>
		<description><![CDATA[Author: Maureen Shaffer I found this data-packed slideshow on Twitter, thanks to @IQLab and @Berci. While the entire SlideShare presentation is powerful, check out slides 30+ for detailed data on sales representatives and iPads. 2012 Digital Trends For Healthcare Marketing &#8230; <a href="http://goodpromotionalpractices.com/2011/12/01/2012-digital-trends-for-healthcare-marketing-slideshow/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=goodpromotionalpractices.com&amp;blog=15388990&amp;post=3556&amp;subd=goodpromotionalpractices&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Maureen Headshot 2011 Warm cropped</media:title>
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	</item>
		<item>
		<title>7 GPP Stories from Social Media, week of 11/25/2011</title>
		<link>http://goodpromotionalpractices.com/2011/11/29/7-gpp-stories-from-social-media-week-of-11252011/</link>
		<comments>http://goodpromotionalpractices.com/2011/11/29/7-gpp-stories-from-social-media-week-of-11252011/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 15:23:07 +0000</pubDate>
		<dc:creator>goodpromotionalpractices</dc:creator>
				<category><![CDATA[Editor]]></category>
		<category><![CDATA[Compliance]]></category>
		<category><![CDATA[consequences]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[FDA]]></category>
		<category><![CDATA[Food and Drug Administration]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Medical Device]]></category>
		<category><![CDATA[off-label]]></category>
		<category><![CDATA[patient]]></category>
		<category><![CDATA[patients]]></category>
		<category><![CDATA[Pharma]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://goodpromotionalpractices.com/?p=3611</guid>
		<description><![CDATA[We're mining social media every week for the proverbial gold nuggets for pharmaceutical and medical device sales, marketing, legal, regulatory and compliance. This week has GPP stories about the consequences of getting marketing wrong (including jail time for execs at one company and just-shy-of-a-billion-dollar settlement for another), suggestions on how to get marketing right, and some insights on how to keep up with changing social media. Here are our top 7 GPP stories, posted this week on our Facebook page or tweeted on our Twitter handle @GPPnews. <a href="http://goodpromotionalpractices.com/2011/11/29/7-gpp-stories-from-social-media-week-of-11252011/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=goodpromotionalpractices.com&amp;blog=15388990&amp;post=3611&amp;subd=goodpromotionalpractices&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://goodpromotionalpractices.com/2011/11/29/7-gpp-stories-from-social-media-week-of-11252011/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Gold Capsules CC by Brooks Elliott</media:title>
		</media:content>

		<media:content url="http://goodpromotionalpractices.files.wordpress.com/2011/07/maureen-headshot-2011-warm-cropped.jpg?w=133" medium="image">
			<media:title type="html">Maureen Headshot 2011 Warm cropped</media:title>
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		<item>
		<title>Build a Strong Ethical Sales Culture in 4 Steps</title>
		<link>http://goodpromotionalpractices.com/2011/11/28/build-a-strong-ethical-sales-culture-in-4-steps/</link>
		<comments>http://goodpromotionalpractices.com/2011/11/28/build-a-strong-ethical-sales-culture-in-4-steps/#comments</comments>
		<pubDate>Mon, 28 Nov 2011 13:00:02 +0000</pubDate>
		<dc:creator>goodpromotionalpractices</dc:creator>
				<category><![CDATA[Editor]]></category>
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		<category><![CDATA[consequences]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[regulatory]]></category>
		<category><![CDATA[Sales Rep]]></category>
		<category><![CDATA[Training]]></category>

		<guid isPermaLink="false">http://goodpromotionalpractices.com/?p=3599</guid>
		<description><![CDATA[Ethics is a broad field dominated by brilliant minds in academic institutions. We are all strapped for time and are constantly bombarded by information. How do you do the right thing? <a href="http://goodpromotionalpractices.com/2011/11/28/build-a-strong-ethical-sales-culture-in-4-steps/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=goodpromotionalpractices.com&amp;blog=15388990&amp;post=3599&amp;subd=goodpromotionalpractices&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Maureen Headshot 2011 Warm cropped</media:title>
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		<item>
		<title>Attacks on FDA’s Aggressive Stance: Off vs. On-Label</title>
		<link>http://goodpromotionalpractices.com/2011/11/21/attacks-on-fdas-aggressive-stance-on-vs-off-label/</link>
		<comments>http://goodpromotionalpractices.com/2011/11/21/attacks-on-fdas-aggressive-stance-on-vs-off-label/#comments</comments>
		<pubDate>Mon, 21 Nov 2011 13:00:28 +0000</pubDate>
		<dc:creator>goodpromotionalpractices</dc:creator>
				<category><![CDATA[Legal]]></category>
		<category><![CDATA[Compliance]]></category>
		<category><![CDATA[consequences]]></category>
		<category><![CDATA[FDA]]></category>
		<category><![CDATA[Food and Drug Administration]]></category>
		<category><![CDATA[off-label]]></category>
		<category><![CDATA[Pharma]]></category>

		<guid isPermaLink="false">http://goodpromotionalpractices.com/?p=3448</guid>
		<description><![CDATA[Many manufacturers and industry watchers have recently renewed their challenges to the constitutionality of FDA’s expansive interpretation of off-label promotion on First Amendment grounds. Par Pharmaceutical Companies, Inc.’s recent lawsuit asked the courts to provide specific instruction and relief from prosecutorial threat for on-label communications to specific audiences who may also use their drug off-label. <a href="http://goodpromotionalpractices.com/2011/11/21/attacks-on-fdas-aggressive-stance-on-vs-off-label/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=goodpromotionalpractices.com&amp;blog=15388990&amp;post=3448&amp;subd=goodpromotionalpractices&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Amy K. Dow</media:title>
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	</item>
		<item>
		<title>7 GPP Stories from Social Media, week of 11/18/2011</title>
		<link>http://goodpromotionalpractices.com/2011/11/18/7-gpp-stories-from-social-media-this-week-11182011/</link>
		<comments>http://goodpromotionalpractices.com/2011/11/18/7-gpp-stories-from-social-media-this-week-11182011/#comments</comments>
		<pubDate>Fri, 18 Nov 2011 17:06:50 +0000</pubDate>
		<dc:creator>goodpromotionalpractices</dc:creator>
				<category><![CDATA[Editor]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[FDA]]></category>
		<category><![CDATA[Food and Drug Administration]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Med Dev Sales]]></category>
		<category><![CDATA[Pharma]]></category>
		<category><![CDATA[physician]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://goodpromotionalpractices.com/?p=3567</guid>
		<description><![CDATA[We're mining social media every week for the proverbial gold nuggets for pharmaceutical and medical device sales, marketing, legal, regulatory and compliance. This week has GPP stories about the low rate of adverse events in social media,  data-packed slides on digital marketing, including iPads and sales at slides 30+, and Google+ for pharma. Here are our top 7 GPP stories, posted this week on our Facebook page or tweeted on our Twitter handle @GPPnews. <a href="http://goodpromotionalpractices.com/2011/11/18/7-gpp-stories-from-social-media-this-week-11182011/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=goodpromotionalpractices.com&amp;blog=15388990&amp;post=3567&amp;subd=goodpromotionalpractices&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>4</slash:comments>
	
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			<media:title type="html">Gold Capsules CC by Brooks Elliott</media:title>
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			<media:title type="html">Maureen Headshot 2011 Warm cropped</media:title>
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		<title>Medical Device Marketing: The Upside of Physician Payment Disclosures</title>
		<link>http://goodpromotionalpractices.com/2011/11/17/medical-device-marketing-the-upside-of-physician-payment-disclosures/</link>
		<comments>http://goodpromotionalpractices.com/2011/11/17/medical-device-marketing-the-upside-of-physician-payment-disclosures/#comments</comments>
		<pubDate>Thu, 17 Nov 2011 16:06:11 +0000</pubDate>
		<dc:creator>goodpromotionalpractices</dc:creator>
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		<guid isPermaLink="false">http://goodpromotionalpractices.com/?p=3529</guid>
		<description><![CDATA[Marketing the positive. It is what medical device marketers try to do every day. Recently, I spoke with a few medical device companies about physician payment disclosures. Everyone wants to do the right thing. However they don't want to reveal too much,  perceiving this as negative news. I disagree. <a href="http://goodpromotionalpractices.com/2011/11/17/medical-device-marketing-the-upside-of-physician-payment-disclosures/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=goodpromotionalpractices.com&amp;blog=15388990&amp;post=3529&amp;subd=goodpromotionalpractices&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Maureen Headshot 2011 Warm cropped</media:title>
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		<title>New Lawsuit Chips Away at FDA’s Unwritten Off-Label Rules</title>
		<link>http://goodpromotionalpractices.com/2011/11/16/new-lawsuit-chips-away-at-fda%e2%80%99s-unwritten-off-label-rules/</link>
		<comments>http://goodpromotionalpractices.com/2011/11/16/new-lawsuit-chips-away-at-fda%e2%80%99s-unwritten-off-label-rules/#comments</comments>
		<pubDate>Wed, 16 Nov 2011 15:08:28 +0000</pubDate>
		<dc:creator>goodpromotionalpractices</dc:creator>
				<category><![CDATA[Legal]]></category>
		<category><![CDATA[FDA]]></category>
		<category><![CDATA[First Amendment]]></category>
		<category><![CDATA[off-label]]></category>
		<category><![CDATA[Par Pharmaceutical]]></category>
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		<guid isPermaLink="false">http://goodpromotionalpractices.com/?p=3446</guid>
		<description><![CDATA[Par Pharmaceutical, Inc. filed suit on October 14, 2011 to curtail prosecutions for off-label promotion based solely upon the physician specialties to which pharmaceutical manufacturers market their products.  In short, Par wants to promote its AIDS-related wasting drug, Megace ES®, for on-label uses but to physician specialties in long-term care and oncology settings that would likely use it predominantly for off-label indications. <a href="http://goodpromotionalpractices.com/2011/11/16/new-lawsuit-chips-away-at-fda%e2%80%99s-unwritten-off-label-rules/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=goodpromotionalpractices.com&amp;blog=15388990&amp;post=3446&amp;subd=goodpromotionalpractices&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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